Last Friday I had the opportunity to attend Think Brownstone Inc.’s 2nd Annual Open House Celebration. It was a great event, catered by Charles Roman Catering, which attracted about 150 fans ranging from local business owners to top-level executives from some of the area’s top pharma and financial services companies.
Located at 201 Fayette Street above Tony & Joe’s, Think Brownstone occupies an inviting and energizing space with high ceilings, oversized windows, comfortable couches and picture-framed whiteboards to capture ideas when they strike. The team at Think Brownstone explains that it’s the perfect place for their clients to escape the daily grind and engage in a “Think Session”, where people are inspired to collaborate, think and strategize about innovative ways to improve their customer interactions. I suppose this shouldn’t be surprising since the TBI consultants, strategists and designers describe themselves as “architects of experience.”
Carl White and Brian McIntire started Think Brownstone about 2 ½ years ago because they knew there was a better way to help their clients solve complex business problems: by employing design thinking at every step of the process. This goes beyond the traditional idea of design being about the “pretty pictures” – while aesthetics are important, they’re just the wrapper. Going deeper, it’s about how universal design principles can be applied to create intuitive and enjoyable experiences that power customer loyalty while driving innovation in applications, services and processes.
They must have been onto something because they’ve managed to grow the company and build an impressive roster of clients in the midst of a recession when most businesses are struggling to keep their customers. Then again, their attention to every detail of the experience at their Open House shows that they’re not just talking the talk, but walking it too. If you’ve been looking for a competitive advantage in this challenging environment, it might be time to get energized by the Think Brownstone crew.
Think Brownstone Inc.
Architects of Experience
201 Fayette St. Second Floor
Conshohocken, PA 19428