Conshohocken-based SportsDataIO announced this week the formation of Left Brain Sports LLC as the new home for its consumer brands, FantasyData.com and BettingData.com. As part of the transaction, Left Brain Sports has acquired consumer sites FantasyFootballCalculator.com and PicksCalculator.com with FantasyFootballCalculator.com’s previous owner, Kevin Day, being appointed as the new group’s CEO.

“With our B2B business’ re-brand to SportsDataIO after the PASPA repeal in ’18, we turned FantasyData into a consumer destination, and shortly thereafter launched BettingData” Dustin Sullivan, President of SportsDataIO said. Sullivan continued “and as our consumer brands have started to scale in recent years, we’ve been on the hunt for additional brands that also bring an experienced management team to help accelerate our current growth. Kevin and his team brings that experience, not to mention FFC’s reputation as a long-time trusted source in the season-long fantasy space being a perfect first addition to LBS’s portfolio.”

The Left Brain Sports portfolio of assets will be powered by SportsDataIO’s data APIs and widgets.

“I am beyond excited to be heading this venture and continuing to capitalize on the success of FFC and FantasyData, and investing new resources into our newer gaming brands, BettingData and PicksCalculator,” stated Kevin Day. “Getting access to SportsDataIOs suite of content products allows us to innovate with new features and user experiences that will set us apart in an otherwise crowded market.”

Currently, 30 states allow for some sort of sports betting and 43 states allow for Daily Fantasy Sports providers to operate. The industry group Fantasy Sports and Gaming Association anticipates all 50 states will offer legalized gaming by 2027.