The owner of the Plymouth Meeting Mall made a big announcement today. LEGOLAND Discovery Centers, a unique indoor attraction based on the popular LEGO® brick, will begin construction next summer on LEGOLAND® Discovery Center at the mall. The 33,000 square foot attraction is being promoted as “a premier destination for adults and children when it opens at the center in Spring 2017”.
According to a press released issued by PREIT (the owner of the mall):
Specifically designed for families with children aged 3-10, LEGOLAND Discovery Center Philadelphia will offer a fun, highly interactive and educational two – three hour indoor experience. The attraction will offer a range of exciting LEGO play areas, master classes from the LEGO Master Model Builder, special party rooms for birthdays and other celebrations, a 4D cinema and, of course, the popular MINILAND area found in every LEGOLAND Discovery Center. Unique to every attraction, MINILAND reflects the iconic buildings of each individual attraction’s location, and the local community will have a chance to nominate Philadelphia-area landmarks in a contest to be announced at a later date.
“The LEGOLAND Discovery Centers have been a huge success across the globe, particularly as an opportunity for adults and children to spend fun, quality time together,” said John Jakobsen, Chief New Openings Officer, Merlin Entertainments plc. “Plymouth Meeting Mall is the ideal location for the attraction as the mall is already a favored destination for Pennsylvania families and tourists from the region.”
“We are so excited to add the LEGOLAND Discovery Center, one of only nine in the country, to the Plymouth Meeting Mall experience,” said Joseph F. Coradino, CEO of PREIT. “The throngs of customers who will visit the attraction annually will catalyze an interior remerchandising effort that will further complement the existing experience which combines great shopping with destination entertainment, high quality dining and a gourmet grocer, attracting nearly every demographic.”
Once completed, LEGOLAND Discovery Center Philadelphia will be located on the south side of the property facing the Pennsylvania Turnpike and AMC Theatre.
We had been told some time ago that there was a project geared towards kids that was going to take over the food court area. If you have been to the mall lately, you will notice there are lots of empty counters in the food court.