Lafayette Hill native Michael Rubin, who operates his e-commerce businesses out of an office on Conshohocken’s riverfront, has launched the All-In Challenge to raise funds for food to those in need such as kids, the elderly, and frontline heroes. 100% of the funds will be donated to Meals on Wheels, No Hungry Kids, and America’s Food Fund, and benefit Feeding America and World Central Kitchen. The program was launched yesterday and has already raised $2,022,312 (as of 7:00 a.m.).

So what is the All-in Challenge? Rubin has challenged professional athletes, the leagues, actors, etc., to offer a once-in-a-lifetime fan experience or items to raffle or auction. For the experiences being raffled, you can enter for as little as $10.

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I continually say that it’s the responsibility of leaders in sports and business to step up and make a real difference during the most difficult times!! Being stuck at home with no sports and watching WAY too much news, my heart bleeds for everyone affected by this horrible virus and I keep thinking … what else can we do and where can we make an immediate impact?  So, today we’re launching the ALL-IN Challenge with the goal of uniting the sports, business and entertainment communities to start the largest digital fundraising movement ever by raising tens of millions of dollars or more to help provide food for the growing number of people in need that COVID-19 crisis has created!  So I’m challenging every athlete, sports team owner, sports league, artist, celebrity and business titan to go all in with me. How does it work? It’s simple – post a video accepting the challenge, explain why you want to get involved and then unveil what your donation is.  BUT it can’t be just some run-of-the-mill item – to go ALL IN, you need to give away one of your most cherished possessions or create a once-in-a-lifetime fan experience that will be auctioned off at allinchallenge.com.  And one last rule – you must challenge a few others to do the same. Go to allinchallenge.com to learn more. 100% of all money raised from the ALL-IN challenge goes to feeding people in need!  Special thanks to one of my closest friends @alantisch , who has been working on this 24/7 since this idea came into my brain and longtime friend @garyvee along with the entire @fanatics organization that has been working tirelessly to make this happen, and maybe the only company on the planet that can pull this off in two weeks!! LETS GO!! #ALLINCHALLENGE

A post shared by Michael Rubin (@michaelrubin) on Apr 14, 2020 at 9:12am PDT

Rubin, who owns online sports apparel retailer Fanatics, is offering a chance to win tickets, travel, and lodging to all of the country’s major sports championships. For $10, you get a chance to win a $100,000 Fanatics gift card, plus tickets to the Super Bowl, Game 1 of the NBA Finals, Game 1 of the NHL Stanley Cup Finals, Game 1 of the World Series, College Football Playoff National Championship game, Daytona 500, Masters Tournament, Men’s and Women’s U.S. Open Tennis Championship, NCAA Men’s Basketball Final Four Semifinals and National Championship game, and the Olympic opening ceremony and assorted events.

Celebrities participating in the challenge are Kevin Hart, Meek Mill, Justin Bieber, Mark Cuban, Magic Johnson, Peyton Manning, A-Rod, Ben Simmons, Rob Lowe, Dwyane Wade, The Chainsmokers, Tony Hawk, Ryan Seacrest, and more.

You can view all the items/experiences and find all the details here.

Disclaimer – Rubin is an investor in Burb Media, LLC, the parent company of MoreThanTheCurve.com.