Plymouth Meeting-based Equity Retail Brokers announced this week that it has rebranded as Equity CRE, to recognize its expansion beyond retail into industrial, office, and multifamily real estate. It is also opening a second office in Center City, Philadelphia.

Equity Retail Brokers also announced that Steve Jeffries, along with several longtime colleagues, have joined the firm. Shawn Lyons, a longtime collaborator, has become an affiliate member of the team.

“As Equity Retail Brokers grew, we recognized the need to diversify in order to sustain our momentum. When opportunity knocked, Equity CRE answered by adding a team of senior agents, led by Steve Jeffries. Retail will remain a cornerstone of our business, but our expansion into the thriving multifamily and industrial sectors reflects that growth and evolution,” explained Ed Ginn, EVP and principal–president.

“Equity CRE offers the right platform and culture for the next phase of my business,” said Steve Jeffries, executive vice president. “I’m excited to join a team that’s growing with purpose.”

Image – Equity CRE