Back in January of 1970, the billboard near the Conshohocken exit of the Schuykill Expressway read “Philadelphia Isn’t as Bad as Philadelphians Say It Is.” The photo first ran in the Philadelphia Evening Bulletin. It was quite famous.

According to an article in The Philadelphia Inquirer on January 18, 1970, the billboard was paid for by Action Philadelphia. The organization consisted of “young businessmen” who wanted to promote the city.

Photo: Courtesy of the Special Collections Research Center. Temple University Libraries. Philadelphia, PA. You can view the collection here.