Conshohocken-based David’s Bridal was in the news recently for two reasons. The first was for the United States Bankruptcy Court in the District of Delaware confirming David’s Bridal consensual restructuring plan. Through the plan, David’s Bridal will reduce its debt by approximately $450 million.
“Today’s confirmation marks the beginning of an exciting new chapter at David’s Bridal as a stronger company with significantly less debt,” said Scott Key, Chief Executive Officer of David’s Bridal. “During the court-supervised process, our more than 300 David’s Bridal stores have remained open and dedicated to delivering a five-star customer experience – and I could not be prouder of our team. I would also like to thank our lenders, noteholders and equity holders for their confidence, as well as our customers, vendors and manufacturing partners for their continued support.”
The second reason David’s Bridal was in the news was for its latest commercial. The commercial is the company’s first that features a same-sex couple. This commercial is part of an overall campaign emphasizing non-traditional brides. Also included in the commercial is a bride who already has a child.
“We wanted to make sure this spot represented what we see from brides today,” says Crystal, noting that in the past, ads have been more focused on the dresses and the store experience and less on the betrothed. “We value every type of bride.”
Watch the commercial below: