When it comes to skincare and facials, it can be hard to cut through the noise and find what works for your skin. Enter Heyday, a facial shop that is rewriting the script on skincare by offering personalized facials utilizing an exclusive in-house line of professional-grade products. 

Heyday Plymouth Meeting, located in Conshohocken, has quickly become a local favorite, earning a devoted following for its personalized facials and expert guidance provided by a team of highly trained estheticians. We sat down with their lead esthetician and Shop Educator, Alysia Loston, to give us all the tips and tricks to taking care of your skin. 

For a skincare newbie, what’s your top advice? Where should they start when building a routine?

The number one thing I tell my clients is to wear SPF all year-round – no matter the day or the  season. Spending time and money on skincare products and treatments will be a waste if you’re not protecting your skin from the damages of UVs.

Another piece of advice is to figure out your skin type so you can build an effective routine and that specific issues and goals can be effectively addressed and targeted. Don’t know your skin type? Our team of skin therapists at Heyday can help!

What draws you to the Heyday brand and approach to skincare?

I was drawn to Heyday’s sole focus on facials. An esthetician’s license has a few things tucked under it (waxing, tinting, lashes, etc) but facials, skincare  ingredients and the science of skin health is always where I geeked out and love that I work at a place where there’s an emphasis on that. I love that the facials are educational and interactive – the fact a client can come into the room, voice their concerns, struggles, share what’s working and not working, and then have an expert help create and guide their skin journey, is amazing. Heyday’s facials are unique to each individual and collaborative.

What should people keep in mind when transitioning their skincare routine from winter to spring?

Book your first Heyday facial now. For a limited time, when you book your first facial, you can get at member price ($99).

For more information, please visit Heyday’s website and follow Heyday on Instagram @heydayskincare.